HarumEra Gentle Family Detergent set among jasmine, eucalyptus and soft folded towels

Perfume-Inspired Fabric Care

A new era of fragrant care.

A gentle, plant-derived clean and a botanical fragrance built like fine perfume. Soft on delicate skin, beautifully fresh for up to 72 hours.

Shop the Detergent Discover the Scent →

Plant-Derived Gentle, plant-based formula

Gentle on Skin Suitable for baby clothes

72-Hour Fresh Microcapsule fragrance

Triple-Enzyme Effective, no compromise

HarumEra detergent styled with soft towels and botanicals

✿ Born from
a mother's care

Our Story

Care that became a brand.

HarumEra began with a problem its founder knew intimately. As a mother, she searched again and again for a laundry product she could fully trust with her children's clothes: gentle enough for delicate skin, effective enough to truly clean, plant-based, and pleasant to live with day after day.

Every option asked her to give something up. The gentle ones did not clean. The effective ones felt harsh. The pleasant ones rarely felt kind. So she decided to create the one she could not find.

HarumEra exists to end that search, and to give every parent one product they can trust completely, without compromise.

Care you can trust, in every wash.

❀ The Signature Fragrance

Structured like a fine perfume.

Where ordinary detergents treat fragrance as an afterthought, HarumEra treats it as the centerpiece. A botanical pyramid that unfolds in three movements, top, heart and base.

Top Notes

The first impression

Citrus, bitter orange blossom, narcissus. A bright, fresh opening.

Heart Notes

The elegant core

Tuberose, rose, clove, anise. A warm, floral, layered heart.

Base Notes

The lingering finish

Ambergris, tonka bean, vanilla, caramel. A soft, comforting close.

The Detergent

Gentle Family Detergent

A plant-derived formula, gentle on skin and suitable for baby clothes, with a perfume-grade botanical fragrance and a triple-enzyme clean. Five reasons HarumEra cares better:

01
72-Hour Fragrance Microcapsules
Perfume microcapsules release fragrance gradually through movement and friction, keeping clothes fresh for up to 72 hours.
02
Triple-Enzyme Cleaning System
Protease, lipase and cellulase work together to lift protein stains, oil residue and everyday dirt, while keeping fabric soft.
03
Color Defense Formula
Helps prevent color transfer in the wash, so clothes stay bright and vibrant, wash after wash.
04
Essential Oil Blend
Infused with tuberose, rose, clove and anise oils for a layered, lasting scent.
05
Gentle Plant-Based Formula
A moisturizing, plant-based formula that is kind to fibers and suitable for the whole family's laundry.

In Every Home

A small, beautiful ritual.

HarumEra detergent styled with towels and jasmine — Crafted with botanicals

Mother and child enjoying freshly washed laundry — Gentle for the family

HarumEra detergent in a warm laundry setting — Fresh, wash after wash

A mother smelling freshly washed laundry beside her child

Why It Matters

Some scents feel like home.

Crafted with tuberose, rose, and a soft vanilla finish, HarumEra turns a basket of laundry into a small, beautiful ritual the whole family can feel.

HarumEra Gentle Family Detergent with botanical styling

❀ Honest Care

Made to be trusted.

A gentle, plant-based formula with honest claims you can rely on. Described plainly, the way a thoughtful caregiver would, never overstated. Suitable for the whole family's wash, from delicate fabrics to everyday loads.

FormatLiquid detergent · 2KG

Suitable FabricsCotton, linen & synthetics

Key IngredientsPlant-derived, triple-enzyme

Machine Wash20–50ml by load size

Hand Wash40–50ml per wash

CareKeep cool, dry & sealed

View the Detergent

A New Era of Fragrant Care

Laundry, finally worth looking forward to.

Meet HarumEra, perfume-inspired fabric care for modern families. Available nationwide on Shopee and the official HarumEra store.

Shop on Shopee Visit the Store →